Personal onboarding. One nursery at a time.

Nursery management software, reimagined

The practitioner app, the parent app, and the hub - three integrated products that replace the clipboards, the WhatsApp groups, and the invoice spreadsheets.

Request an introduction See how it works
Built by James, Katie & Rhys
UK-based team
15 years in early years
One nursery at a time
Hub
Practitioner
Parent app
nurserygenie.co.uk/today
nursery genie  ·  Bumblebees room  ·  Olivia Thompson · Lunch
Home Account
The Parent App

The app parents will actually open

Available on iOS and Android. Real-time updates, key worker messaging, reports, and Stripe payments - included in your subscription, free for every parent.

Real-time daily feed
Photos, Wow moments, nappy changes, meals - everything from their child's day, the moment it's logged. No waiting until pickup.
Direct messaging
One inbox for everything. Messages from key workers, room leaders, and management. Nursery notices pinned at the top. No WhatsApp groups.
Reports & records
Daily reports, accident records, medication logs - all as downloadable PDFs. Accident forms digitally signed. Everything in one place.
Invoices & payments
Invoices visible in the app. One-tap Stripe payments. Payment history, credit tracking, overdue flags. No more chasing fees by text.
The roadmap

Building in the open

We want to be completely transparent about what's coming and when. No vague promises - just a clear plan.

Now - in progress
Design & architecture
The full platform has been designed screen by screen. The Hub continues operating for existing customers throughout.
Summer 2026
Parent app - live on iOS & Android
Daily updates, observations, photos, messages, invoices and Stripe payments. The first thing parents will use.
September 2026
Practitioner app - live on iPad & Android tablet
Everything in the room, in real time. Logging, register, meals, observations - on iPad and Android tablet.
Early 2027
New Hub - fully browser-based
The full management platform rebuilt and available in any browser. All nine modules at launch. Your existing desktop application continues exactly as always until you're ready to move.
Your questions answered

No surprises

I'm already a Nursery Genie or Octopus 365 customer - what does this mean for me?
This is your upgrade, not a separate product. If you're on our existing desktop application, moving to the new platform is included in your subscription - no extra cost, no new contract to sign. We handle your data migration personally, and your current system keeps running exactly as normal until you're ready to make the switch.
How long does the switchover take?
It happens in stages, so there's no single "switchover day" to worry about. The parent app comes first, then the practitioner app, then the new Hub - each one is ready and confirmed before the next begins. Your existing system keeps running throughout, and nothing is switched off until you're completely happy.
Does it work on Android as well as Apple?
Yes. Both apps work on iOS and Android. iPads and Android tablets for practitioners, iPhones and Android phones for parents.
Where will my data be stored?
Securely in the cloud - automatically backed up, enterprise-grade security, always accessible. Exactly like moving from a filing cabinet to a managed secure facility.
Do parents pay anything to use the app?
Nothing at all. The parent app is completely free for every family - no download fee, no subscription, no in-app purchases. It's included as part of your nursery's subscription, and parents just download it and log in.
How we work

One nursery at a time

Think of the difference between a national fast food chain and your local independent restaurant. One serves millions, gets the order out quickly, and is the same experience wherever you go. The other knows your name, makes it fresh, and genuinely cares whether you enjoyed it. We are the local restaurant. We will always be the local restaurant.

Every nursery that joins Nursery Genie gets James, Katie or Rhys on the phone before they sign anything. They get a migration handled personally - no self-serve import wizard, no "watch this video" onboarding. A real person moves your data, trains your team, and checks everything is right before you go live.

That takes time. So we take on roughly one new nursery a month. If you're the right fit, we'd love to talk.

A real conversation first
Before anything else, we talk. No demo video to watch alone. One of us walks you through the product personally, answers your specific questions, and is honest about whether we're the right fit.
We handle your migration
Every child record, every observation, every historical entry. We move it all and confirm everything is in place before you touch the new system. You don't lift a finger.
We know you by name
When you email or call after go-live, you're not opening a ticket with a helpdesk team in another country. You're reaching one of three people who built this and know your nursery.
Register your interest
We're not taking customers yet - but you can be first in line.
Leave your details and we'll contact you personally when we're ready to take on new nurseries. No newsletters, no spam - just a conversation when the time is right.
No commitment required
We'll reach out personally
One nursery per month
Register my interest
or call us on 01792 68 55 68
Premium add-on
Your nursery. Your app.

Instead of parents downloading the Nursery Genie app, they download yours - with your name, your logo, your colours, listed separately in the App Store and Google Play. Everything powered by Nursery Genie under the hood. You get all the credit.

£299
+ VAT · one-off
Setup & App Store listing
£100
+ VAT · per month
Ongoing maintenance
"Think of the difference between a national chain and your local independent. One serves thousands, runs like clockwork, and is the same wherever you go. The other knows your name. We are the local independent - and we always will be."
JE
James
Founder & Lead Developer
The person who built this. Over 15 years writing nursery management software - from the original Nursery Genie through to the platform you're looking at now. If something isn't right, James fixes it personally.
KM
Katie
Customer Success & Early Years
Former nursery practitioner. The person you'll speak to first, and the person who stays with you throughout. Katie handles every onboarding personally - no handoffs, no ticket queues.
RJ
Rhys
Infrastructure & Operations
Responsible for everything running reliably. When the register needs to work at 7:45am and the WiFi is patchy, that's Rhys's job. Obsessed with uptime, performance, and making things that just don't break.
James, Katie & Rhys
nursery genie
Call us
01792 68 55 68
Email us
hello@nurserygenie.co.uk
Visit
nurserygenie.co.uk